BOOK-CHAPTER
Marketing Content Strategy in Building Brand Equity to Increase Consumer Interest Buying in Tiktok Shop
Nyoman Sri Manik ParasariIda Ayu Iswari PidadaDesak Made Pebri Purnama SariAnak Agung Istri Agung MaheswariNi Putu Yunita Anggreswari
Year: 2024 Lecture notes in networks and systems Pages: 437-445 Publisher: Springer International Publishing
Keywords:
Brand equity Business Marketing Advertising Brand awareness
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Topics
SMEs Development and Digital Marketing
Social Sciences → Social Sciences → Demography
Health, Technology, Consumer Behavior
Health Sciences → Health Professions → Health Information Management
Impulse Buying and Technology Impacts
Social Sciences → Economics, Econometrics and Finance → Economics and Econometrics
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