BOOK-CHAPTER

Marketing Content Strategy in Building Brand Equity to Increase Consumer Interest Buying in Tiktok Shop

Keywords:
Brand equity Business Marketing Advertising Brand awareness

Metrics

0
Cited By
0.00
FWCI (Field Weighted Citation Impact)
3
Refs
0.11
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Topics

SMEs Development and Digital Marketing
Social Sciences →  Social Sciences →  Demography
Health, Technology, Consumer Behavior
Health Sciences →  Health Professions →  Health Information Management
Impulse Buying and Technology Impacts
Social Sciences →  Economics, Econometrics and Finance →  Economics and Econometrics

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