JOURNAL ARTICLE
The Impact of Brand Leadership and Customer Satisfaction on Customer Loyalty: Evidence from Indonesia
Dewiana NovitasariFelina Co YoungBambang Tri Cahyono
Year: 2024 Journal: SSRN Electronic Journal Publisher: RELX Group (Netherlands)
Keywords:
Customer satisfaction Business Loyalty business model Marketing Brand loyalty Loyalty Advertising Service quality Service (business)
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Citation History
Topics
Consumer Behavior and Marketing Influence
Social Sciences → Business, Management and Accounting → Marketing
Customer Service Quality and Loyalty
Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management
Digital Marketing and Social Media
Social Sciences → Social Sciences → Sociology and Political Science
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