Influencer marketing research: a systematic literature review to identify influencer marketing threats

JOURNAL ARTICLE

Year: 2024 Journal: Management Review Quarterly Vol: 75 (2)Pages: 1393-1418 Publisher: Springer Science+Business Media

DOI: 10.1007/s11301-024-00412-5

Keywords:

Influencer marketing Business Marketing Marketing management Relationship marketing

Metrics

Cited By

27.25

FWCI (Field Weighted Citation Impact)

Refs

0.99

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Digital Marketing and Social Media

Social Sciences → Social Sciences → Sociology and Political Science

Consumer Behavior in Brand Consumption and Identification

Social Sciences → Business, Management and Accounting → Marketing

Media Influence and Health

Social Sciences → Arts and Humanities → Literature and Literary Theory