Geography-aware Heterogeneous Graph Contrastive Learning for Travel Recommendation

Abstract

Recommendation system concentrates on quickly matching products to consumer’s needs, which plays a major role in improving user experiences and increase conversion rate. Travel recommendation has become a hot topic in both industry and academia with the development of the tourism industry. Nevertheless, the selection of travel products entails careful consideration of various geographical factors, such as departure and destination. Meanwhile, due to the limitation of finance and time, users browse and purchase travel products less frequently than they do for traditional products, which leads to data sparsity problem in representation learning. To solve these challenges, a novel model named GHGCL (short for G eography-aware H eterogeneous G raph C ontrastive L earning) is proposed for recommending travel products. Concretely, we model the travel recommender system as a heterogeneous information network with geographical information and capture diverse user preferences from local and high-order structures. Especially, we design two kinds of contrastive learning tasks for better user and travel product representation learning. The multi-view contrastive learning aims to bridge the gap between network schema and meta-path view representations. The meta-path contrastive learning focuses on modeling the coarse-grained commonality between different meta-paths from the perspective of different geographical factors, i.e., departure and destination. We assess the performance of GHGCL by performing a series of experiments on a real-world dataset, and the results clearly verify its superiority as compared to the baseline methods.