Komodifikasi Agama sebagai Identitas Kesalehan Sosial

Abstract

The commodification of religion has entered fields that were previously unthinkable. The magnitude of the potential behind the rise of the Islamic spirit is a factor in the spread of religious commodification, although commodification of religion does not oppose existing religious teachings and even tends to support it, but this phenomenon has the potential to erode the values of religiosity and sacredness in religion. Karl Marx has warned that the commodification of religion is like opium, the opium can provide temporary peace but consciously or unconsciously it results in bigger damage. The fields of commodification of religion have various styles and methods, but these various styles and methods bring up to a pattern which is then used as a reference for capitalists to branding their products. In order to explain the phenomenon of this pattern of religious commodification, the researcher uses a normative qualitative method approach based on library research by using secondary data such as previous journal articles, books, proceedings and similar sources as the main data. There are five patterns in the phenomenon of religious commodification. Firstly, branding and services products with Islamic and modern shades. Second, offering facilities that make it easier for Muslims to praying, although by costs that are above standard. Third, limiting activities that are considered un-Islamic as a form of Islamic service. Fourth, displaying Islamic symbols as a sign that the product is an Islamic product. Fifth, framing in the media and promotions that by buying or consuming these products, they are considered obedient to Islamic teachings.