JOURNAL ARTICLE

Customer Churn Analysis Using Deep Reinforcement Learning Approach

Abstract

Customer churn analysis is a critical component of business strategy in industries where retaining customers is essential for profitability and growth. This study aims to investigate the factors influencing customer churn in the telecommunications sector, utilizing a comprehensive dataset of customer interactions and demographics.

Keywords:
Demographics Profitability index Customer retention Customer intelligence Component (thermodynamics) Customer to customer Reinforcement learning Business Voice of the customer Customer advocacy Marketing Customer equity Computer science Artificial intelligence Finance

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Topics

Customer churn and segmentation
Social Sciences →  Business, Management and Accounting →  Marketing
Customer Service Quality and Loyalty
Social Sciences →  Business, Management and Accounting →  Organizational Behavior and Human Resource Management
Consumer Retail Behavior Studies
Social Sciences →  Business, Management and Accounting →  Marketing

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