Penerapan Desain Kemasan Pada Produk UMKM

Abstract

The use of packaging design must be able to convince consumers, not just be attractive when displayed on the sales shelf because in world marketing competition this is a common and natural thing (Art & Undefined, 2015). Therefore, various efforts are made in an effort to win the competition. Packaging functions as a promotional tool because packaging can protect and make it easier to use the product so it adds to the selling and promotional value of the product (Wahyudi & Satriyono, 2017). Good packaging is packaging that is able to invite consumers to find out more about the product being offered. Packaging is able to add value to consumers if it is in accordance with the function of the packaging itself, such as as a place that suits the loading capacity of a product and also becomes a differentiating identity from other products, so that consumers are confident in buying (Muslimin et al., 2022).