JOURNAL ARTICLE

Telecom Churn Prediction Using Machine Learning

Ashwini Atmaram PatilNilesh R. Wankhade

Year: 2023 Journal:   International Journal of Advanced Research in Science Communication and Technology Pages: 520-527   Publisher: Shivkrupa Publication's

Abstract

Telecom churn prediction is a critical task for telecom companies to retain their customers. Churn refers to the phenomenon where a customer discontinues their subscription or service with a telecom company. Predicting churn helps telecom companies take proactive measures to prevent churn by identifying potential churners and offering them attractive retention strategies. This abstract presents an overview of the telecom churn prediction problem using machine learning techniques. The telecom churn prediction problem involves analyzing historical customer data, including demographic information, usage patterns, billing details, and service history, to predict whether a customer is likely to churn in the future. Machine learning algorithms are used to learn patterns and relationships from this data and make predictions based on new, unseen data. Telecom churn prediction using machine learning involves preprocessing historical customer data, feature engineering, selecting appropriate machine learning algorithms, evaluating model performance using various metrics, and deploying the best-performing model in a production environment. By implementing this process, telecom companies can reduce churn rates and improve customer satisfaction.

Keywords:
Computer science Telecommunications Machine learning Feature engineering Enhanced Telecom Operations Map Service (business) Process (computing) Customer satisfaction Artificial intelligence Data pre-processing Customer retention Data science Deep learning Service provider Service quality Business Marketing

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Topics

Customer churn and segmentation
Social Sciences →  Business, Management and Accounting →  Marketing
Consumer Retail Behavior Studies
Social Sciences →  Business, Management and Accounting →  Marketing
Consumer Market Behavior and Pricing
Social Sciences →  Business, Management and Accounting →  Marketing
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