Sentiment Analysis for TikTok Review Using VADER Sentiment and SVM Model

Abstract

TikTok, a social networking site for uploading short videos, has become one of the most popular. Despite this, not all users are happy with the app; there are criticisms and suggestions, one of which is reviewed via the TikTok app on the Google Play Store. The reviews were extracted and then used for training a sentiment analysis model. The VADER sentiment method was utilized to offer the review's initial labeling (positive, neutral, and negative). The result revealed that most reviews were classified as positive, meaning that the data were imbalanced and challenging to handle in further analysis. Therefore, Random Under-sampling (RUS) and Random Over-sampling (ROS) methods were deployed to deal with that condition. The labeled reviews were subsequently pre-processed using tools such as case folding, noise removal, normalization, and stopwords before being used for training a Support Vector Machine (SVM) model for sentiment classification. The SVM trained without resampling produced the most favorable results, with an F1-score of 0.80.