BOOK-CHAPTER

Bibliometric Analysis of Network Marketing for Business Sustainability Using Co-citation Method

D. RavindranStephen Deepak

Year: 2023 Studies in computational intelligence Pages: 299-309   Publisher: Springer Nature
Keywords:
Citation Marketing Bibliometrics Sustainability Social network analysis Marketing research Business Competition (biology) Space (punctuation) Perspective (graphical) Citation analysis Knowledge management Computer science Social media World Wide Web

Metrics

0
Cited By
0.00
FWCI (Field Weighted Citation Impact)
22
Refs
0.51
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Topics

Securities Regulation and Market Practices
Social Sciences →  Business, Management and Accounting →  Marketing
Consumer Behavior in Brand Consumption and Identification
Social Sciences →  Business, Management and Accounting →  Marketing
Customer Service Quality and Loyalty
Social Sciences →  Business, Management and Accounting →  Organizational Behavior and Human Resource Management
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