Bibliometric Analysis of Network Marketing for Business Sustainability Using Co-citation Method

D. Ravindran; Stephen Deepak

doi:10.1007/978-3-031-43300-9_25

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Bibliometric Analysis of Network Marketing for Business Sustainability Using Co-citation Method

D. Ravindran Stephen Deepak

Year: 2023 Studies in computational intelligence Pages: 299-309 Publisher: Springer Nature

DOI: 10.1007/978-3-031-43300-9_25

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Keywords:

Citation Marketing Bibliometrics Sustainability Social network analysis Marketing research Business Competition (biology) Space (punctuation) Perspective (graphical) Citation analysis Knowledge management Computer science Social media World Wide Web

Metrics

Cited By

0.00

FWCI (Field Weighted Citation Impact)

Refs

0.51

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Topics

Securities Regulation and Market Practices

Social Sciences → Business, Management and Accounting → Marketing

Consumer Behavior in Brand Consumption and Identification

Social Sciences → Business, Management and Accounting → Marketing

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

Bibliometric Analysis of Network Marketing for Business Sustainability Using Co-citation Method

Metrics

Topics

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