Putting complexity into context: The narrative and the Big Picture

Abstract

The energy service provider E.ON has strategically realigned itself – and has entered the direct B2C market with Future Energy Home. Market participants, market dynamics are just as multilayered. Because it's often up to the managers themselves to reconcile perfectly formulated documents with the daily, living challenges. The emotional realization of the idea of reacting to complexity with contextualization is the drawing of an emotional picture. However, people who fail to recognize the content embedded in strong strategy papers also fail to recognize the meaning of a Big Picture. Moreover, the Big Picture creates a kind of 'knowledge on hand,' available to everybody, and thus results in binding rules in terms of behavior in everyday work. Visually prepared content is accessed 94% more often on the Internet than content without pictures. The memory of visual strategic key content is heightened by up to 75%.