Social Network Sentiment Analysis Using Hybrid Deep Learning Models

Abstract

The exponential growth in information on the Internet, particularly within social networks, highlights the importance of sentiment and opinion analysis. The intrinsic characteristics of the Spanish language coupled with the short length and lack of context of messages on social media pose a challenge for sentiment analysis in social networks. In this study, we present a hybrid deep learning model combining convolutional and long short-term memory layers to detect polarity levels in Twitter for the Spanish language. Our model significantly improved the accuracy of existing approaches by up to 20%, achieving accuracies of around 76% for three polarities (positive, negative, neutral) and 91% for two polarities (positive, negative).