Customer Satisfaction in Mediation The Influence of Service Quality and Customer Loyalty

Basrowi Basrowi; Juhary Ali

doi:10.4108/eai.4-11-2022.2328944

ScienceGate Book Chapters

JOURNAL ARTICLE

Customer Satisfaction in Mediation The Influence of Service Quality and Customer Loyalty

Basrowi Basrowi Juhary Ali

Year: 2023

DOI: 10.4108/eai.4-11-2022.2328944

Get Full-Text PDF Get Analytical Report

Abstract

This study attempts to analyze the effect of service quality on customer satisfaction and its implications for customer loyalty. The research approach is correlational. The data is obtained by using a survey method to customers who have been customers for at least one year with a total of 168 people

Keywords:

Customer satisfaction Service quality Loyalty business model Mediation Business Customer advocacy Customer retention Customer delight Marketing Loyalty Customer intelligence Customer equity Service (business)

Metrics

Cited By

0.31

FWCI (Field Weighted Citation Impact)

Refs

0.63

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Citation History

Topics

Consumer Behavior and Marketing Influence

Social Sciences → Business, Management and Accounting → Marketing

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

SMEs Development and Digital Marketing

Social Sciences → Social Sciences → Demography

Customer Satisfaction in Mediation The Influence of Service Quality and Customer Loyalty

Abstract

Metrics

Citation History

Topics

Related Documents

Service Quality on Customer Loyalty: Mediation of Customer Satisfaction

The Influence of Service Quality on Customer Loyalty through Customer Satisfaction Mediation

Service Quality Influence Customer Satisfaction and Loyalty

The Influence of Relationship Marketing and Service Quality with Customer Satisfaction Mediation Variables on Customer Loyalty

SERVICE QUALITY, CUSTOMER SATISFACTION AND LOYALTY: A TEST OF MEDIATION