Increasing Repurchase Intention through Product Quality, Service Quality, and Customer Satisfaction

Abstract

Product quality has a positive impact on repurchase intentions. Good product quality with good taste, and the wide variety of products available will make consumers visit and buy this product again in the future. Good service quality has a significant effect on repurchase intentions. This shows that good service quality alone is not enough to make consumers have the intention to buy again. Product quality has a significant effect on customer satisfaction because good product quality will create a sense of satisfaction experienced by customers. The higher the quality of the product provided, the higher the customer satisfaction will be. Quality products with a wide variety of menus to make consumers feel satisfied and create a desire to visit and buy existing products again. Good service quality makes consumers feel good. Providing good service to make consumers satisfied, apart from good service, providing a comfortable atmosphere and eye-catching design so that consumers feel satisfied with the place and the service provided to their customers. Customer satisfaction creates an intention to buy again. Customer satisfaction will create an intention to repurchase. Consumers will have the intention to repurchase if consumers are satisfied with the quality of the products offered and also the services provided. Good service quality can create a good positive perspective from consumers so that consumers have the intention to come back. This article discusses the role of product quality, service quality and satisfaction in increasing repurchase intentions.