Destination image and revisit intention: the case of Egypt tourism

Abstract

This study aims to investigate the relationship between destination image, perceived value, sat‑ isfaction, and repeat tourist visit intentionplus the factos that influence loyalty when visiting Egypt. The study also analyses the mediating effects of tourist satisfaction as a result of perceived value. After extensive literature review, a study model and questionnaire were designed. Data were collected from international tourists and were analysed using the structural equation model (SEM). The key findings show that both cognitive‑affective destination image and perceived value affect tourists’ intention to revisit. The findings also indicate that the cognitive destination image and perceived value are substantial factors in influencing tourist satisfaction. Additionally, a mediating role of affective image and perceived value was found in this study. Academic contributions, management implications, and some potential ideas for future studies are also discussed.