E-Commerce Market Basket Analysis using Apriori Algorithm

Abstract

This paper presents the usage of the Apriori Algorithm to implement market basket analysis to identify purchase patterns for items that are frequently bought together by customers. The results of this analysis are primarily used to improve sales of multi-product stores by enhancing product placement based on consumers’ shopping habit. In this particular scenario, we have used the data from an online E- commerce store that caters to customers across the world, but primarily focused to the United Kingdom. Key Words: Market Basket, Apriori Algorithm, Association Rules, E-Commerce, Consumer Behaviour, Data Mining