O melodrama enquanto estratégia comunicacional

Abstract

This article make an epistemological discussion about the topic of interest to actuate theories from the field of communication. In this way, a brief bibliographic research on melodrama is presented to then address the melodramatic characteristics that point to communicability and incommunicability, to highlight its connection with communication. As a result, melodrama is understood as part of a circular system of meaning construction that works through interpretation, interaction and reflection. Therefore, it’s suggested to consider the melodramatic narrative as a communicational strategy, instead of referring to the notion of melodrama as a closed genre, to perceive its language acting as a mediator of different audiovisual works and their receivers.