EFFECT OF MOBILE BANKING ON PERFORMANCE OF COMMERCIAL BANKS IN KENYA

Abstract

Abstract: The study specifically focused on establishing the effect of mobile banking on performance of commercial banks in Kenya. The theories that anchored the study comprised of Technology Acceptance Model (TAM), Schumpeterian Theory of Creative Destruction, Disruptive Innovation Theory, and Diffusion of Innovation Theory. A descriptive research design was employed in the study. The target population comprised of 42 licensed commercial banks operating in Kenya. The units of observation comprised of strategic planning managers, operations managers and finance managers. Three employees were targeted from each commercial bank thus making a total of 126 respondents. Structured questionnaires formulated in a five-point Likert scale were employed in collection of data. The collected data was analyzed descriptively and inferentially and the statistics generated through SPSS and MS Excel. The results of the study were displayed in form of tables and figures. Prior data collection, a pilot study was conducted to assess the reliability and validity of the questionnaires. The respondents in the pilot study were exempted from the main study. The results established that mobile banking bears a positive and significant effect on performance of commercial banks in Kenya. The study recommended to the commercial banks operating in Kenya to enhance the level of mobile banking since the practice bears a positive significant effect on performance. Keywords: Mobile Banking, Performance, Commercial Banks. Title: EFFECT OF MOBILE BANKING ON PERFORMANCE OF COMMERCIAL BANKS IN KENYA Author: Betty Ruth Osiolo, Antony Sije International Journal of Social Science and Humanities Research ISSN 2348-3156 (Print), ISSN 2348-3164 (online) Vol. 11, Issue 3, July 2023 - September 2023 Page No: 182-189 Research Publish Journals Website: www.researchpublish.com Published Date: 09-September-2023 DOI: https://doi.org/10.5281/zenodo.8330345 Paper Download Link (Source) https://www.researchpublish.com/papers/effect-of-mobile-banking-on-performance-of-commercial-banks-in-kenya