Online Consumer Shopping Behaviour

Abstract

Though the practice of buying from a shop personally taking
time to choose and purchase in a traditional manner is common,
the comfort of online shopping renders an emerging trend among
consumers, especially the Gen Y. They feel online shopping saves
crucial time as well as their expected products or services are
available at their door step with cheaper prices compared to of ine
shops in lesser time. Due to this transformation in buying activity
in the current era business transactions are becoming easy with the
online network with much more quickness and transparency scope
for digital shopping has growing extensively across the globe.
It has been evident that there have been signi cant changes
occurring in consumer behavioral attitudes. There is a shift in the
attitude of consumers drastically and eventually they are changing
attitudes of lifestyle, recreation and entertainment expenditures.
Market is  lled with an explosion of choices of similar products,
which are often not even perceptible to consumers which results in
dif culty or confusion in choosing a product for consumers. Hence
marketers are gauging the consumers and making strategies by
effectively identifying their expectations from products, brand, and
level of satisfaction.