A Study on Customers Perception towards Life Insurance Corporation of India Special Reference to Dharmapuri District

Abstract

The word “perception” comes from the Latin words Perciptio,
percipio means “receiving collecting, action of taking possession,
anxiety with the mind and senses”. Perception is the process by which
organisms interpret and organize sensation to produce a meaningful
experience of the world. Perception on the other hand, better describe
one’s ultimate experience of the world and typically involves further
processing of sensory input.
Thus, perception in humans describes the process where by
sensory stimulation is translated into organized experience. That
experience, or percept, is the joint product of the stimulus and the
process itself. Relation found between various types of stimulation
and their associated percepts suggest inferences that can be made
about the properties of the perceptual process, theories of perceiving
that can be developed on the basis of these inferences. Because
the perceptual process is not itself public or directly observable
the validity of perceptual theories can be checked only indirectly
perception is the process of attaining awareness or understanding of
sensory information.