Customer Satisfaction towards Reliance Jio Network

Abstract

In May 2016, Jio launched a bundle of multimedia apps on Google play as part of its upcoming 4G services. While the apps are available to download for everyone, a user will require a Jio SIM card to use them. Additionally, most of the apps are in beta phase. The apps are My Jio, Jio TV, jio Chat Messenger, Jio Music, Jio 4GVoice, Jio Xpress News, Jio Security, Jio Drive, Jio Money Wallet. With the enrichment of technology, the consumer preference is changed from one person to another. For the purpose of satisfying consumers, Telecom industries are offering number of mobile phone networks and also provide cost free services to satisfy their customers. The study involves in analyzing the satisfaction of customer towards Jio network and the data is collected from 50 respondents with help of convenient sampling technique. The study suggests from its analysis to improve the network coverage and remove the calling congestion.