This research is based on the diagnosis made on the strategies, techniques and didactic methods implemented virtually and in person to the students of the bachelor's degrees in Administration and Marketing of the Centro Universitario de la Ciénega during the 2022 A school year.The objective of such research is to analyze and determine how accurate and effective the strategies, techniques and methods mentioned were; The same way (similarly) identify how they impacted in the development of the academic skills and knowledge.The Data was collected by a structured questionnaire with a likert scale applied to students who are studying the mentioned careers, in order to evaluate the effectiveness of the strategies applied in their academic development.The results obtained were through a quantitative study with a non-probabilistic sample of the students surveyed.It is concluded that during the 2022 A school year, the implemented strategies by teachers were on time and beneficial, since they had a positive evaluation, face to face education and virtual education.
Francisco Hernández GalvánDiana Tamara Martínez RuízAlejandra Ceja Fernández
Aída Silva HernándezBeatriz Alfaro Trujilloprofesora, Universidad Autónoma de Baja California (UABC)Beatriz Alfaro TrujilloConsultora-investigadora independiente; profesora, Universidad Autónoma de Baja California (UABC)