The Impact of Service Quality through Customer Satisfaction on Customer Loyalty

Abstract

The research aims to recognize the impact of the quality of service through customer satisfaction that is given by the employees of the customer loyalty at UD. Keraton Workshop and its influence on customer loyalty at UD. Keraton Workshop. Data processing techniques using SPSS data analysis. The population in this study are customers or buyers at UD. The Jepara Jati Palace Workshop, which is located in Labuhanbatu. The sample collection technique used is probability sampling by referring to random sampling incidents, the number of samples used is 100 people who shop at UD. Jepara Jati Palace Workshop. The study led to the conclusion the quality of service and customer satisfaction is impacted by partial towards Customer Loyalty is reviewed by Sig. <0.05 for both variables and in terms of the comparison of the value of t count and t table is t table