Modelling High-Order Social Relations for Item Recommendation (Extended Abstract)

Abstract

Personalized recommendation is becoming increasingly important in online information systems in the current era of information explosion. In real-world scenarios, when a user considers which items to consume, the decision choice may be affected by her friends. For example, she may ask her friends for suggestions or be attracted by products purchased by one friend. As such, to provide satisfactory recommendation service, it is important to account for the evidence in social relations when they are available to use. Several prior efforts have been made to leverage social relations to build the recommender system and verified their utility. However, most existing methods, such as the well-known TrustSVD, leverage only first-order social relations, i.e., the direct neighbors that are connected to the target user. The high-order social relations, e.g., the friends of friends, which are very informative to reveal user preference, have been largely ignored.