Slow Fashion and Sustainable Development

Abstract

The garment industry is the second largest polluter of the environment. This sector is characterized by high consumption of water, chemicals, and greenhouse gas emissions. In addition, textiles make up a significant part of municipal production. In this context, the sector of so-called fast fashion, or fast fashion, producing much trend-based clothing, can be particularly problematic. This leads to frequent changes in clothing and the formation of large amounts of textile waste. Therefore, it seems crucial to increase consumer interest in sustainability issues and identify their attitudes to sustainable fashion, thus strengthening the trend of slow fashion. When buying clothes, factors such as quality, brand, price, whether the garment corresponds to current trends, and whether the clothing is made with respect for the environment can be considered. This article aims to identify the importance of the sustainable fashion factor in the consumer's purchasing decisions. The set goal will be achieved using questionnaire survey methods and secondary data analysis. The benefit of this article will be a well-arranged analysis of consumer attitudes towards sustainable fashion with a particular focus on fashion made from recycled materials.