BUILDING CONSUMER-BRAND RELATIONSHIP ON SOCIAL MEDIA

Hua Chang; Lingling Zhang; Lei Song; Yan Meng

doi:10.15444/gmc2023.05.07.03

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JOURNAL ARTICLE

BUILDING CONSUMER-BRAND RELATIONSHIP ON SOCIAL MEDIA

Hua Chang Lingling Zhang Lei Song Yan Meng

Year: 2023 Journal: Global Fashion Management Conference Pages: 487-487 Publisher: Global Alliance of Marketing & Management Associations

DOI: 10.15444/gmc2023.05.07.03

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Keywords:

Social media Business Advertising Brand management Marketing Social media marketing Computer science Digital marketing World Wide Web

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Cited By

0.00

FWCI (Field Weighted Citation Impact)

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0.25

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Topics

Digital Marketing and Social Media

Social Sciences → Social Sciences → Sociology and Political Science

BUILDING CONSUMER-BRAND RELATIONSHIP ON SOCIAL MEDIA

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Social media marketing and the world of fashion: identification of determinants for building consumer brand relationship and shaping consumer brand perception