METAVERSE AND FASHION CONSUMERS: EXPLORING THE MEANINGS CONSUMERS ATTACH TO THE METAVERSE, AVATARS, AND DIGITAL FASHION

Chung‐Wha Ki; Song‐yi Youn; Sejin Ha

doi:10.15444/gmc2023.03.03.04

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JOURNAL ARTICLE

METAVERSE AND FASHION CONSUMERS: EXPLORING THE MEANINGS CONSUMERS ATTACH TO THE METAVERSE, AVATARS, AND DIGITAL FASHION

Chung‐Wha Ki Song‐yi Youn Sejin Ha

Year: 2023 Journal: Global Fashion Management Conference Pages: 209-213 Publisher: Global Alliance of Marketing & Management Associations

DOI: 10.15444/gmc2023.03.03.04

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Keywords:

Metaverse Avatar Aesthetics Computer science Sociology Advertising Human–computer interaction Art Virtual reality Business

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Digital Marketing and Social Media

Social Sciences → Social Sciences → Sociology and Political Science

Technology Adoption and User Behaviour

Social Sciences → Decision Sciences → Information Systems and Management

METAVERSE AND FASHION CONSUMERS: EXPLORING THE MEANINGS CONSUMERS ATTACH TO THE METAVERSE, AVATARS, AND DIGITAL FASHION

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