JOURNAL ARTICLE

METAVERSE AND FASHION CONSUMERS: EXPLORING THE MEANINGS CONSUMERS ATTACH TO THE METAVERSE, AVATARS, AND DIGITAL FASHION

Chung‐Wha KiSong‐yi YounSejin Ha

Year: 2023 Journal:   Global Fashion Management Conference Pages: 209-213   Publisher: Global Alliance of Marketing & Management Associations
Keywords:
Metaverse Avatar Aesthetics Computer science Sociology Advertising Human–computer interaction Art Virtual reality Business

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Digital Marketing and Social Media
Social Sciences →  Social Sciences →  Sociology and Political Science
Technology Adoption and User Behaviour
Social Sciences →  Decision Sciences →  Information Systems and Management
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