CUSTOMER SATISFACTION TOWARDS MARKETING OF PRODUCTS IN ORGANIZED RETAIL SECTOR

Abstract

Abstract Customer satisfaction is widely recognized as a key pressure in the formation of consumers' future purchase intentions. Satisfied customers are also likely to tell others of their favorable experiences and thus engage in positive word of mouth advertising. The present study aimed to study the demographic nature of the respondents in of Tamil Nadu state in India and to assess the factors of customer’s satisfaction and their relationship with the selected demographic nature of the respondents. The data was collected by using questionnaire (Google form).The sample method used for the study was purposive sampling – 250 samples have been chosen using convenient sampling method. Customer satisfaction is a significant subject for most marketers. The result of this analysis suggested the degree of customer satisfaction in terms of services provided by organized retail outlets. . It is concluded that the significant difference in the mean of satisfaction is found only for the employee consciousness according to the gender of the respondents.