Pengaruh Lokasi, Fasilitas dan Kepuasan Wisatawan Terhadap Keputusan Berkunjung Kembali

Abstract

This study aims to examine how much influence the Location, Facilities and Tourist Satisfaction have on the Decision to Visit Again at the Bukit Khayangan Tourism Object, Sungai Full City. The background of this research is the decrease in the number of tourists visiting the Bukit Khayangan Tourism Object, Sungai Full City. The population used in this study were tourists at the Bukit Khayangan Tourism Object, Sungai Full City. Data collection was carried out using a questionnaire with a total sample of 80 respondents who visited the Bukit Khayangan Tourism Object, Sungai Full City. This research method uses a non-probability sampling technique with the accidental sampling technique method. The data obtained from the questionnaire, then processed and analyzed using multiple linear regression analysis through SPSS software. The results showed that there was a significant and positive influence between Location on the Decision to Visit at the Bukit Khayangan Tourism Object, Sungai Full City, There was a significant and positive influence between Facilities on the Decision to Visit at the Bukit Khayangan Tourism Object, Sungai Full City, there was a significant influence between satisfaction tourists with the decision to return to the Bukit Khayangan tourist attraction, Sungai Full City and there is a significant and positive influence between Location, Facilities and Tourist Satisfaction on the Decision to Visit again at the Bukit Khayangan Tourism Object, Sungai Full City.