Research on Shopping Mall Sales Based on Apriori Association Rule Mining Algorithm

Jiang Quan; Ming-le Ma; Liang-yu Dong

doi:10.4108/eai.28-10-2022.2328459

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Research on Shopping Mall Sales Based on Apriori Association Rule Mining Algorithm

Jiang Quan Ming-le Ma Liang-yu Dong

Year: 2023

DOI: 10.4108/eai.28-10-2022.2328459

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Abstract

The placement of goods in a shopping mall may seem insignificant, but in fact it has a significant impact on sales and customer experience. In order to improve the sales of goods in shopping mall, taking the sales data set of shopping malls as the research object, the Apriori algorithm based on asso

Keywords:

Apriori algorithm Association rule learning Shopping mall Computer science Order (exchange) Object (grammar) Research Object Set (abstract data type) Data mining Association (psychology) Business A priori and a posteriori Advertising Artificial intelligence Finance

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Big Data and Business Intelligence

Social Sciences → Business, Management and Accounting → Management Information Systems

Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing

Customer churn and segmentation

Social Sciences → Business, Management and Accounting → Marketing

Research on Shopping Mall Sales Based on Apriori Association Rule Mining Algorithm

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