Research on Integrated Marketing Strategy of Domestic E-Commerce PlatformsTaking Pinduoduo as an Example

Abstract

The arrival of the current Internet wave has made many Internet companies rise from the ground. With the help of the current great form, the Internet industry has developed rapidly, and China's e-commerce industry has also begun to move to a new height. But if an enterprise wants to develop long-term in the fierce competition, good integrated marketing is the key to its survival. Integrated marketing has also become the focus of attention of various e-commerce platforms in recent years. This paper takes the Pinduoduo e-commerce platform, which has good development momentum, as the research object. First, it expounds its current research status, purpose, significance and method. Relevant information and the current status of Pinduoduos integrated marketing, analyze its current problems from multiple dimensions, and finally put forward corresponding integrated marketing promotion strategies for the challenges in the current market, providing a little insight for the development of Chinas e-commerce platform.