ANALISIS PENERAPAN STRATEGI BAURAN MANAJEMEN PEMASARAN TERHADAP PRODUK TABUNGAN UNTUK MENINGKATKAN JUMLAH NASABAH PENABUNG PADA BANK SYARIAH INDONESIA (BSI)

Abstract

Abstract Business activities are activities that require serious understanding, starting from planning what will be done, the implementation stage and the stage of monitoring a business being run. In running a business, the important task of marketers is to be able to provide what is needed by the community, both consumers and customers. In order for a business or business that is run to be successful, it would be nice to have an appropriate competitive strategy. This study aims to provide a study and analysis of the marketing mix strategy (Marketing Mix) in the sharia perspective. The results of the study show that produ