Research on the Development Path of China's Cross-border E-commerce Platform

Abstract

China's cross-border e-commerce is developing rapidly, and the Internet and foreign trade are developing simultaneously. However, with the development of cross-border e-commerce, cross-border e-commerce has also exposed many problems, such as non-standard cross-border e-commerce, unsafe trading platforms and so on. As a result, consumers' trust in cross-border e-commerce enterprises is not high, even in the country, which has a worse impact. In the face of these problems, this paper optimizes the development path of the cross-border e-commerce platform from four aspects: establishing a unified cross-border e-commerce industry specification, strictly controlling the quality of cross-border e-commerce products, improving the comprehensive service capacity of cross-border e-commerce, and improving the efficiency of commodity logistics transportation.