Enhancing Customer Prediction Using Machine Learning with Feature Selection Approaches

R. Sıva Subramanıan; B. Maheswari; S. Nikkath Bushra; G. Nirmala; M. Anita

doi:10.1007/978-981-19-7402-1_4

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Enhancing Customer Prediction Using Machine Learning with Feature Selection Approaches

R. Sıva Subramanıan B. Maheswari S. Nikkath Bushra G. Nirmala M. Anita

Year: 2023 Lecture notes in networks and systems Pages: 45-57 Publisher: Springer International Publishing

DOI: 10.1007/978-981-19-7402-1_4

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Keywords:

Feature selection Computer science Machine learning Artificial intelligence Customer satisfaction Classifier (UML) Quality (philosophy) Feature (linguistics) Selection (genetic algorithm) Customer retention Data mining Voice of the customer Marketing Service quality

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14.55

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0.99

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Is in top 10%

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Topics

Customer churn and segmentation

Social Sciences → Business, Management and Accounting → Marketing

Imbalanced Data Classification Techniques

Physical Sciences → Computer Science → Artificial Intelligence

Big Data and Business Intelligence

Social Sciences → Business, Management and Accounting → Management Information Systems

Enhancing Customer Prediction Using Machine Learning with Feature Selection Approaches

Metrics

Citation History

Topics

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