CUSTOMER SATISFACTION AND ATTITUDE TOWARDS ONLINE SHOPPING

Abstract

With the advancement in technology, the form of shopping has changed significantly. Nowadays online shopping become an important part of life style. Customers choose online shopping because of its high level of convenience and it offers a broader selection; competitive pricing and greater access to information. The aim of the present study is to analyse the customer satisfaction and attitude towards online shopping. Sample for the present study consisted of 100 customers belonging to the age group of 18 -50 years. Google form was used to collect the required information for the present investigation. Monthly family income of the respondents ranged from Rs.10000 to 1.5 Lakhs. Majority of the customers were satisfied with their online shopping majority of them had a positive attitude towards online shopping.