BOOK-CHAPTER
Factors Influencing Consumer Purchase Intention in Pakistan
Ayesha SattarIfra KhalidAsif Awan
Year: 2023 Springer proceedings in business and economics Pages: 227-237 Publisher: Springer International Publishing
Keywords:
Advertising Goodwill Business Reputation Social media Respondent Brand awareness Marketing Political science
Metrics
1
Cited By
3.56
FWCI (Field Weighted Citation Impact)
25
Refs
0.88
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Digital Marketing and Social Media
Social Sciences → Social Sciences → Sociology and Political Science
Consumer Behavior in Brand Consumption and Identification
Social Sciences → Business, Management and Accounting → Marketing
Marketing and Advertising Strategies
Social Sciences → Business, Management and Accounting → Marketing
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