BOOK-CHAPTER
From Digital Content Marketing Toward Brand Engagement
Keywords:
Content marketing Business Content (measure theory) Digital marketing Digital content Customer engagement Marketing Advertising Computer science Multimedia Social media World Wide Web Mathematics
Metrics
3
Cited By
6.47
FWCI (Field Weighted Citation Impact)
137
Refs
0.96
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Digital Marketing and Social Media
Social Sciences → Social Sciences → Sociology and Political Science
Consumer Behavior in Brand Consumption and Identification
Social Sciences → Business, Management and Accounting → Marketing
Technology Adoption and User Behaviour
Social Sciences → Decision Sciences → Information Systems and Management
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