Artificial Machine Intelligence Conversation in Digital Marketing through Chatbots

Abstract

Chatbots are intelligent machines serving digital visitors.Intelligent machines are capable of simulating knowledge.This paper examines some of the latest AI patterns and activities then provides alternative theory of change in some of the popular and widely accepted postulates of today.Based on AI (Artificial Intelligence) structuring and NLP(Natural language Processing)based software, chatbots are made.The paper highlights that AI is ever improving and sheds light on the potential of machine intelligence and NLP tasks.The rise of chatbots in digital marketing is the latest disruptive force that led to a change in customer interaction.In the context of digital markets and digital services ,the emergence of AI driven chatbots has changed the phase of interaction among digital customers.The marketings sector plays an important role in development into any country.It also explores the usability of chatbots to assess whether it can fulfill digital customers ever-changing needs.