The Factors Influencing Green Purchase Intention on Green Product among Malaysian Consumers

Abstract

Nowadays, the environment has increasingly turned into a vital issue for all people. Protecting and preserving the resources and environment existing around the world can be regarded as one of the biggest challenges most businesses and consumers are facing. Consumer behaviour changes to be more aware of the environment and interested in buying green products. Therefore, this study aims to determine the factors between environmental knowledge, environmental attitude, government initiative and eco-label that influencing the green purchase intention on green products among consumers in Malaysia. This study was quantitative in the form and questionnaires distributed to collect information from respondents based on the sample size of 145 respondents and use convenient sampling method. The data obtained through questionnaires is analyzed and evaluated by correlation and regression testing. Most of the results show low and moderate relationship on green purchase intention. Finally, limitation of study was also recognized and identified after the research is done. There are recommendations to the industry practitioner and the correspondent for future research to be conducted for better understanding in future.