JOURNAL ARTICLE

Producer and Consumer Engagement on Social Media Platforms

Simha MummalaneniHema YoganarasimhanVarad V Pathak

Year: 2022 Journal:   SSRN Electronic Journal   Publisher: RELX Group (Netherlands)
Keywords:
Social media Business Customer engagement Advertising Computer science Internet privacy World Wide Web

Metrics

4
Cited By
0.00
FWCI (Field Weighted Citation Impact)
36
Refs
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Citation History

Topics

Digital Marketing and Social Media
Social Sciences →  Social Sciences →  Sociology and Political Science
FinTech, Crowdfunding, Digital Finance
Social Sciences →  Business, Management and Accounting →  Management Information Systems
Consumer Market Behavior and Pricing
Social Sciences →  Business, Management and Accounting →  Marketing

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