Omnichannel Experience in Loyalty Loop for Customer Engagement Management

Taewon Suh; Sang Bong Lee

doi:10.1007/978-3-031-05728-1_8

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Omnichannel Experience in Loyalty Loop for Customer Engagement Management

Taewon Suh Sang Bong Lee

Year: 2022 Springer proceedings in business and economics Pages: 57-64 Publisher: Springer International Publishing

DOI: 10.1007/978-3-031-05728-1_8

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Keywords:

Omnichannel Customer engagement Loyalty business model Loyalty Usability Marketing Business Context (archaeology) Advertising Social media Knowledge management Computer science World Wide Web Human–computer interaction Service (business) Service quality

Metrics

Cited By

0.97

FWCI (Field Weighted Citation Impact)

Refs

0.69

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Citation History

Topics

Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing

Digital Marketing and Social Media

Social Sciences → Social Sciences → Sociology and Political Science

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

Omnichannel Experience in Loyalty Loop for Customer Engagement Management

Metrics

Citation History

Topics

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