Customer Online Shopping Experience

Abstract

In the 21st century, online shopping has grown heavily, with the global online commerce volume increasing significantly due to the COVID-19 crisis. The rapid development of technology has greatly changed the way customers shop. The transition of the customer shopping model from physical stores to online shopping has led many companies to create effective online systems to retain their existing customers and acquire new customers. With the internet becoming the main channel for product and service delivery, the online shopping experience has become vital. This study covers how the latest and notable technological innovations are shaping the customer online shopping experience, advancing customer adoption, and e-commerce success. Online customer experience is an extremely important issue for companies today. In this context, the internet of things (IoT), artificial intelligence (AI), augmented reality (AR), virtual reality (VR), blockchain, and metaverse technologies play an important role in the success of online customer experience.