BOOK-CHAPTER
Performing market segmentation: a performative perspective
Keywords:
Performative utterance Perspective (graphical) Market segmentation Aesthetics Business Art Visual arts Marketing
Metrics
3
Cited By
3.94
FWCI (Field Weighted Citation Impact)
1
Refs
0.96
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Cultural Industries and Urban Development
Social Sciences → Social Sciences → Urban Studies
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