Special issue relationship marketing in franchising and retailing

JOURNAL ARTICLE

Year: 2018 Journal: Journal of Strategic Marketing Vol: 26 (3)Pages: 203-204 Publisher: Taylor & Francis

DOI: 10.1080/0965254x.2018.1463632

Keywords:

Business Marketing Marketing management

Metrics

Cited By

0.00

FWCI (Field Weighted Citation Impact)

Refs

0.56

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Franchising Strategies and Performance

Social Sciences → Business, Management and Accounting → Strategy and Management

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing