BOOK
Internet Retail Operations
Abstract
The increasing popularity of online shopping makes Internet retailing a megatrend that cannot be ignored. The collaboration of two co-authors bringing academic rigor and broad consulting experience into the mix, Internet Retail Operations: Integrating Theory and Practice for Managers offers enduring insights on operational issues and principle
Keywords:
Popularity The Internet Business Marketing Rigour Computer science World Wide Web Political science Mathematics Law
Metrics
4
Cited By
0.43
FWCI (Field Weighted Citation Impact)
0
Refs
0.77
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Consumer Retail Behavior Studies
Social Sciences → Business, Management and Accounting → Marketing
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