Business Intelligence and Advanced Analytics: Impact and Behavior of Business Decision Making Process

Abstract

In the current situation, numerous ways are available for the support of leaders, but decision making in an organization are still susceptible to flaws and errors. Among several approaches, Business Intelligence and Advanced Analytics (BI&AA) is considered a valid tool to managers in the pragmatic decision on the basis of well-informed evidence. In spite of high investment, there is a massive backdrop in this BI&AA project. Managers have aided with numerous guidelines in making decisions, and those guidelines include information from research works, then things based on guts, and on data that are available. With the help of various experiments, this research has done to investigate whether the information available for decision making affects the mind of the managers or its influence cause change in decision outcome. This research outcome with both descriptive and prescriptive decision theories and further existing literature in the field of BI. As per the result of this research study, remedies are given to improve BI&AA solutions.