Mercado turístico de Brasília e sua principal vocação turística

Abstract

This study was conducted with a high expectation of exploring and deepening the knowledge about tourism in Brasilia, more specifically the tourism associated with events and business, since this area had become very important to the Brazilian and international market.The main objective of this study was to analyze the opinion of the touristic trade relative to the main touristic nature of Brasilia.For a better structuring of this work, I outlined the history and characteristics of the tourism related with events as an essential element in the current tourist activity; some important aspects of the tourism system are discussed relative to touristic activity and contemporary issues, the segmentation and the strategic management of tourism destinations.Additionally, I also present the touristic landscape of Brasilia, including its history, attractions, potential for events and business tourism, its deficiencies, new projects and investments in the Federal Capital.In a second point, I present the methodological procedures used in this study, and finally, for a better organization of the study, I applied structured and objective questionnaires to the touristic trade of this city and analyzed research and studies already conducted on this subject.These latter points were of great importance, allowing greater interaction with and observations of the studied market.Based on the study, it was possible to conclude that the tourist industry in Brasilia is going through a moment of attaining greater maturity.It was possible to observe the existence of various projects to improve the infrastructure of the city and to structure the touristic trade, as well as several problems that have to be resolved.The touristic industry still maintains the somewhat distorted idea about tourism in the capital, believing that the tourism associated with events is the main touristic vocation of the city.