BOOK-CHAPTER
Improved Public Infrastructure and Sustainable Place Branding
Year: 2013 Palgrave Macmillan eBooks Publisher: Palgrave Macmillan
Abstract
■ To provide a "state-of-the art" review of research through the lens of selected individual case studies;■ To interpret the challenges that place brands face in managing smart growth and sustainability through selected themes.
Keywords:
Place branding Business Environmental planning Geography Tourism Archaeology
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Topics
Consumer Retail Behavior Studies
Social Sciences → Business, Management and Accounting → Marketing
Diverse Aspects of Tourism Research
Social Sciences → Social Sciences → Sociology and Political Science
Cultural Industries and Urban Development
Social Sciences → Social Sciences → Urban Studies
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