Leveraging Competitive Advantage Through Global Marketing

BOOK-CHAPTER

Year: 2014 Pages: 201-240

DOI: 10.4324/9781315704067-15

Keywords:

Competitive advantage Business Marketing Industrial organization Computer science

Metrics

Cited By

0.00

FWCI (Field Weighted Citation Impact)

Refs

0.57

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Global Trade and Competitiveness

Social Sciences → Business, Management and Accounting → Strategy and Management