JOURNAL ARTICLE
Alternating Least Squares Optimal Scaling: Analysis of Nonmetric Data in Marketing Research
William D. PerreaultForrest W. Young
Year: 1980 Journal: Journal of Marketing Research Vol: 17 (1)Pages: 1-1 Publisher: SAGE Publishing
Keywords:
Scaling Marketing research Econometrics Multidimensional scaling Mathematics Least-squares function approximation Statistics Marketing Computer science Business Geometry
Metrics
21
Cited By
3.68
FWCI (Field Weighted Citation Impact)
0
Refs
0.93
Citation Normalized Percentile
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Citation History
Topics
Customer churn and segmentation
Social Sciences → Business, Management and Accounting → Marketing
Consumer Market Behavior and Pricing
Social Sciences → Business, Management and Accounting → Marketing
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