JOURNAL ARTICLE

Alternating Least Squares Optimal Scaling: Analysis of Nonmetric Data in Marketing Research

William D. PerreaultForrest W. Young

Year: 1980 Journal:   Journal of Marketing Research Vol: 17 (1)Pages: 1-1   Publisher: SAGE Publishing
Keywords:
Scaling Marketing research Econometrics Multidimensional scaling Mathematics Least-squares function approximation Statistics Marketing Computer science Business Geometry

Metrics

21
Cited By
3.68
FWCI (Field Weighted Citation Impact)
0
Refs
0.93
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Citation History

Topics

Customer churn and segmentation
Social Sciences →  Business, Management and Accounting →  Marketing
Consumer Market Behavior and Pricing
Social Sciences →  Business, Management and Accounting →  Marketing
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